Meet Sophie

Speaker, communicator, yoga & mindfulness teacher.

I’ve spent much of my career thinking about people — what captures our attention, influences our behaviour and ultimately makes us feel something.

Before creating Being, I spent more than a decade in PR, corporate affairs and communications in New Zealand and the UK, working with some of the world’s largest consumer brands and their senior leaders. I’ve shaped reputations, written words for stages, and helped leaders turn complex ideas into stories people care about.

Along the way, I became a yoga and mindfulness teacher — which gave me a fascinating view of influence from the other direction.

Ironically, I’ve spent one part of my career helping organisations capture and influence human attention, and another helping people reclaim it.

Today I bring those worlds together through teaching, writing and speaking, exploring ideas around attention, agency and what it means to live well in a world constantly competing for us.

I love words, stories and stages — and have a knack for making people laugh, think and, most importantly, feel.

Being grew from that same purpose: helping people feel better, reconnect with themselves and remember the agency they have.

Sophie believes that the better we know ourselves, the better able we are to choose how we live.